At the beach, there are both positives and negatives to carrying a clear PVC tote bag. Transparency is one of the most important factors that must be considered. Whether you like or don't like the entirety of revealing luggage is a personal choice. However, the translucent bag exudes cleanliness and crispness. They are very versatile in complementing beachwear.
It's also easy to clean, which is even another plus. If you happen to drop some sunscreen on the bag, you can easily remove it with a clean cloth, wet or dry.
Now for some cons. Assuming you leave your tote where it can be exposed to direct sunlight, it will overheat and any temperature inside will rise to unsafe levels. Covering it with a towel or some clothing can prevent this. Beyond that, you need to be extra careful around the sand. It is best to avoid direct contact with the sand as much as possible, as it can damage the material and dull the sheen of the cloth.