I have only heard of a couple of people who got tickets through the lottery, while i feel sure their will be more, most of the tickets have been allocated to any body who wanted an England ticket who are not neccesarily English this is what feeds the black market.
If you buy from a reputable ticket reseller (do your home work) they will get your ticket personalised using the FIFA portal opening on 27th March, where you are allowed to transfer ticket ownership. Make sure they will do this for you if you buy, as before corporate tickets are faceless and will cause no problems with entry to stadiums.
Please be carefull buying tickets on the web most of the sights are cons. Names to avoid are anything to do with with world cup.com or any derivative of the world cup theme, these are fly by nights who have bought a domain name and set up cheap sites. I have bought many tickets from resellers over many years, and so far have not received a dud. I won't mention names as i do not want to be responsible for anybody losing money,their is always risk.